We are thrilled to announce that our latest collaboration with the renowned Spanish architect, Lázaro Rosa-Violán , has been prominently featured in the international magazine As Promised. This feature highlights the innovative journey and exceptional partnership that brought The George Tel Aviv to life, marking it as one of the city's most highly anticipated hospitality destinations of 2024.

A Visionary: Lázaro Rosa-Violán

Born in Tangier and raised in Bilbao, Lázaro Rosa-Violán's formative years were enriched by a diverse array of cultural experiences, having studied in Madrid, Paris, and London. This multicultural upbringing has profoundly influenced his architectural vision, enabling him to seamlessly blend into various societies during his extensive travels for work. "Traveling for work involves integrating into the society and community for a time; you have to interact. You are not a witness and you are not just an observer. You have to adapt and accommodate different ways of doing things," Rosa-Violán explains. This philosophy not only broadens his worldview but also deeply informs his architectural creations.

The George Tel Aviv: Redefining Hospitality

The George Tel Aviv stands as a testament to Rosa-Violán’s innovative vision and White Space’s execution prowess. Located in the vibrant heart of Tel Aviv, the hotel is designed to function as an inclusive member’s club and a versatile space where locals and temporary residents can live, play, and work. The George’s raison d’être is built around seven essential experiences, meticulously crafted to enhance daily life and foster a sense of community.

“What if you could travel anew within your own city? To discover it through fresh eyes?” This mindset became the cornerstone of The George’s design, aiming to offer both restorative travel experiences and the ability to live like a local, thereby promoting a balanced work/life dynamic.

Collaborative Excellence: White Space and Rosa-Violán

The realization of The George was made possible through a strategic collaboration between Lázaro Rosa-Violán and Aytan Litwin, founder of White Space, a global hospitality design firm renowned for building major international luxury brands from the ground up. This partnership focused on covering every intricate detail—from custom furniture and select textiles to unique architectural finishes—ensuring that each element of The George reflected a cohesive and enchanting atmosphere.

“My favorite room at The George is the whole thing,” Rosa-Violán says with a knowing smile. “It’s like a family, you can’t play favorites.” This holistic approach ensures that every corner of The George exudes harmony and warmth, embodying the lively and dynamic spirit of Tel Aviv.

‍

Design Philosophy: Attention to Detail and Holistic Approach

Rosa-Violán emphasizes that the design process revolves around the location’s unique characteristics and finding a clear path to narrate that story through architecture. Working closely with White Space, they meticulously inspected each room of The George to create a unique universe. “Working with White Space to coordinate and tick all of The George’s design, concept, and philosophy was a multi-year strategic challenge,” Rosa-Violán notes. Together, they have created a magical space that elevates the full hospitality experience in Tel Aviv.

Impact on Tel Aviv’s Urban Landscape

“The George Tel Aviv is not just a hotel; it’s a vibrant hub that reflects the city’s energetic essence,” Rosa-Violán asserts. By blending authentic local vibes with sophisticated global luxury, The George offers an exotic yet familiar environment for both travelers and locals. This duality creates a space that residents are proud of and eager to share with visitors, reinforcing Tel Aviv’s status as a bustling, cosmopolitan city.

Experience The George

We extend our heartfelt gratitude to our community for being a part of White Space. We invite you to experience the exceptional ambiance of The George Tel Aviv firsthand. Additionally, we highly recommend reading the full article in As Promised magazine to delve deeper into the creative journey and the exceptional collaboration that brought this masterpiece to life. Visit As Promised for more insights.

About White Space

White Space is a global hospitality design firm dedicated to creating bespoke, culturally resonant environments for luxury brands worldwide. Founded by Aytan Litwin, White Space has a proven track record of transforming spaces into extraordinary experiences.

‍